Broadway Bazaar

What it was

A consignment retail operation, not just a storefront: Broadway merchandise, memorabilia, and playbills consigned from artists and collectors in the theater community, sold at broadwaybazaar.net. Founded 2014 within months of leaving Wells Fargo; predecessor brand to Broadway Makers Marketplace.

Partnership with Audience Rewards

Closed a sourcing partnership with Audience Rewards, the official rewards program of Broadway — Broadway Bazaar supplied unique items for the program's loyalty audience. The announcement press release was written in-house (draft on file, Oct 2014).

Operations built in-house

Drafted and operationalized the full consignment contract suite — Artists Agreement, Commission Sales Agreement, consignment agreements, and site Terms & Conditions — and converted artist onboarding into a self-service Google Forms intake pipeline.

Authored a standardized SKU taxonomy (B/BX, M/MX, P/PX prefixes across Bazaar, Memorabilia, and Playbill lines, autograph-flagged and sequence-numbered) to replace inconsistent ad-hoc product codes — a written spec circulated to the partnership and adopted.

Instrumented the business from launch: period-over-period Google Analytics reports to the partnership within weeks (Oct 2014: 163 vs 10 users, 450 vs 26 pageviews), ongoing Google Search Console crawl-error remediation, a Google Apps Script automation, and an SFTP product feed to Google Merchant Center powering Shopping campaigns.

Growth

2016 vs 2015: 655% sales growth, 1200% pageview growth, 259% email-subscriber growth, 97% bounce-rate reduction.

What it taught

A key merchandise supplier missed deadlines on a charity-partnership campaign; recovered by rapidly sourcing a backup vendor and pivoting the marketing plan. That single-point-of-failure lesson became the architectural thesis for Broadway Makers Marketplace's multi-maker model.